To this day SMS marketing continues to be one of the most successful marketing avenues in the industry. And now that smartphones are a larger part of our lives than ever before the engagement rates and ROI on SMS marketing are constantly increasing.
However precisely due to the success of SMS campaigns, there are now more and more providers on the market. Picking the right company is vital to ensure the success of your future campaign, and that’s why today we will be taking a look at some key factors you need to consider before picking a company for your next SMS marketing campaign.
Being able to scale your campaign is vital to ensure the growth of your audience. Right now you might only be interested in sending a few hundred messages per month. But ideally, your audience will be continuously expanding and you’ll find yourself needing to send more and more messages to your client base.
This also means that you will need to rely on a provider that can easily scale up your operation based on your needs. Always make sure to pick a company that allows you to scale your operations, otherwise, you’ll need to start from scratch every time your userbase expands.
At the end of the day, a good SMS service is only as good as the platform they use to send messages. While you won’t need to deal with the underlying infrastructure of every program used in SMS marketing, you still will need to interact with specialized software or servers to redact or send messages. And this can be a bit of a challenge on its own.
No matter how much a provider is offering it won’t mean a lot if you are struggling with their software. Being able to try out a platform before committing to it is ideal, and you should always look out for companies that provide this option to avoid unfortunate experiences.
SMS marketing is a very important resource in today’s day and age, but it’s unlikely to be your only tool for marketing. Chances are you already count with a Facebook page, a productivity app, or a central email hub. All of these platforms offer important information that can be used alongside SMS marketing, and you can use text messages to refer back to these platforms as well. So to make the most out of your existing resources you should look for a provider that offers integration with the platforms you already are using.
Textedly offers simple to understand plans for easy scalability. They allow you to try out their platform before committing to a price plan and they have seamless integrations with countless programs and websites. So if you are looking to start an SMS marketing campaign soon, go to Textedly and review their services today.